Add Juice

Jon Eastwood set up Add Juice six years ago in London, where it established itself as a fast growing advertising and marketing agency picking up large and small clients from across the UK.

The initial idea to relocate to Cornwall came several years ago when Jon brought his young family down for a holiday and fell in love with the county. At that time he felt it was just not feasible to run his business from Cornwall, however in recent years (largely due to improved IT and transport connections) the business infrastructure has changed significantly, which has resulted in a surge in the number of new creative businesses in the county. In light of this shift in the market place Jon decided the time was right to make the move to Cornwall a reality.

After years of planning and two new additions to the family, Jon finally took the plunge and in 2007 relocated his life and company to Launceston, East Cornwall.

Through a range of activities including: brand development, web design and management, and traditional and online marketing, Add Juice works to ensure that clients maximise the full value of their brands in an increasingly competitive market. They do this in a variety of ways, from one off projects through to on going relationships where the company manages the full range of brand collateral for a growing business.

A recent one off project involved designing and implementing a new web based Content Management System (CMS) - driven by open source software for The Old Rectory holiday apartments and cottages in Jacobstow, Cornwall. This gave them a much more efficient CMS enabling them to monitor on-line bookings and the diary more effectively.

A retained client includes Delphic, the HIV diagnostic specialists, where Add Juice has produced a full range of brand collateral including brand strategy, creation of its logo, marketing literature and web design.

When asked about whether or not he had any regrets about the move, Jon emphatically responds “None at all! Moving to Cornwall was the best decision we could have made, not least in terms of the environment which inspires a far greater creativity than in London." It’s not just a more creative environment that Add Juice has benefited from, other more unexpected advantages have been in terms of recruitment, as Jon states: “I was amazed at the quality of staff that the business has attracted being in Cornwall, who I believe are far more creative, motivated and better qualified than I could have attracted in London.”

But it’s not just the environment and a more creative pool of personnel that’s key to Jon. Being in Cornwall has significantly reduced his carbon footprint - a factor important both to him and to his clients who increasingly seek environmental credentials from their design and marketing agency. Jon says, “My daily commute has been drastically reduced and we now recycle all of our paper waste.” This has spilled over into family life where they also recycle all of their garden waste.

Workforce

Add Juice currently employs three full time members of staff but has rapid growth ambitions, including plans to grow to five by the end of the summer and six by the end of the year.

Support

Jon met with Cornwall Pure Business (now known as InvestinCornwall) and was introduced to the range of business support opportunities in Cornwall. He plans to utilise the Unlocking Cornish Potential scheme to attract further skilled staff to the business.